First, I got interest in my show by doing exactly what everyone says can never be done. I simply looked up the name of the programming director for the network, called her office, left her a message and said I wanted to send over a DVD of my pilots.
When I didn’t hear anything back for a week? I called again. I repeated this process until I got a call back. Once I got the call, I talked extremely briefly about the show’s concept and offered to send a DVD right away. She agreed. I sent the DVD immediately.
I waited a week. I called and left a message. I waited a week. I called and left a message. I waited a week.
DVD was lost in the mail. I resent another DVD.
I repeated the calling and waiting process. NOTE: In every single piece of communication I was happy, friendly and completely and totally cheerful on those messages. I pretended that those painful weeks were nothing to me and tried to remind myself that while my whole life was balancing on the call, to the programming director I was just one little blip. (I suddenly saw why I had to build up all those "don't call him after the date" muscles in my single's hell).
Finally, after one month I heard back and they liked the show! The network wanted to know, could we, perhaps, do one more episode that looks a bit more "California". Sure! No problem (scrambling ensues to deliver a California episode).
One month later, a fresh DVD with new episode is hand delivered to the programming director's offices by yours truly. I send an email to let her know it’s there.
I wait a week. She’s on vacation. I wait a week. She sees it and likes it. Recommends it for air to her colleagues. I wait two weeks.
The station manager now approves it. I wait a week.
They want to have a phone call, can I call on Monday? I call on Monday and leave voicemail. I wait a day. I call, today, and leave a voicemail.
And now? I wait…
One of my relatives once asked me “does your whole life change once someone is interested in your show?” To me, not one bit. In fact, I haven’t even celebrated. This is a path paved with long pauses and hidden approval red tape. I don’t even know who has to approve it, what has to be done on their end until I get a phone call or email telling me it’s already happened. Lucky, for me, because I don’t have to stress and worry about approvals I never knew existed.
So, now, I wait for the next unknown approval phase to pass so we can get one step closer to seeing the show on air. In the meantime, I concept, organize and enjoy my un-celebrity status.
Comments
Love your method
That's EXACTLY how I started out freelancing as a writer/voice-over artist. haha! They say not to call people or email them directly, but it seems to be the best way to go. The more direct the better, right? Seems like everyone I know who has work today, including in L.A. did exactly what you talk about. Good perspective too, it is a long road in development, but with such a good head on your shoulders, it's only a matter of time before big success.
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