The Tagline is a memorable one-sentence advertising catchphrase created to stimulate interest in a film.  A masterful tagline will set the precedent of the film in such a fashion that it will jump out of the advertisement and spark a word-of-mouth campaign so dear to a studio's heart....and bottomline.

Usage

The Tagline almost always sits directly below the title of the film on marketing materials such as movie posters, handbills, and periodical splashes.

Examples

The Night He Came Home! - Halloween

Long ago in a galaxy far, far away. - Star Wars

The truth is out there. - The X-Files

Houston, we have a problem. - Apollo 13